So, you have your Ecommerce store all set up, a beautifully designed website just waits for your customers to come and buy all the dreamy items, but the results still don’t give you the thrills they’re supposed to? There are some things you can do to boost the sales and reach your targets.
1. Start your SEO campaign now
There’s no time to wait. Find a good SEO agency and take off with your website’s optimization. All the actions you’ll engage in right now, will benefit in the future months. The results won’t be immediate, but in the meantime you’ll be able to provide your clients with a better customer experience and enhance the visibility of your web at the same time.
2. Create a proper email list
It might seem tough, but there are plenty of methods to build a functional email list. Building a group of loyal customers lets you retarget people who are already interested in your offer and gives you permission to send information about promotions without paying for various types of ads.
3. Be mobile friendly
Most of the people browsing the internet do it on their mobiles. And that’s probably a large part of your target group. Don’t underestimate the power of being mobile friendly.
Many people shop via their smartphones because it’s more accessible and convenient. The Google search engine and its algorithms will appreciate it as well.
4. Use the power of social media
Theoretically everybody knows that social media gives us additional marketing power if we use it right. But many brands don’t use it as much as they should.
If you still didn’t create your Ecommerce Facebook and Instagram account, it’s definitely high time to do it. Adjust the communication to your target groups, tempt them with the items they might like, and use remarketing to show them what they missed during the last visit in the store.
People also like watching Facebook and Instagram stories. That’s something you can use in your everyday communication. If you don’t have enough time or if you’re not capable of managing these accounts yourself, maybe a marketing agency like fabrykamarketingu.com might help.
5. Livechat for your customers’ rescue
You want your clients to be happy and satisfied with shopping at your store. That’s why you should give them a possibility of contacting your team and asking questions about the purchase, conditions, and regulations.
Livechat is a convenient option for both you and your users. It’s easy to implement and adjust to a particular Ecommerce’s needs and provides a simple communication tool for those who visit your website.
A proper, high quality customer service is what connects you with your clients and builds a positive customer experience.
If you manage to implement at least some of the steps, they will probably help you increase the sales within a few weeks or months. But there’s still much more you can do, so it’s best to prepare a proper marketing strategy with a professional agency and its specialists who know what they’re doing. It’s an investment that will surely pay off.